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Charme & Caractère Luxury offers a different version of luxury and refinement. This real “art de vivre” should go beyond quality and excellence. Our exceptional houses propose so many emotions in perfect moments. For Charme & Caractère Luxury, the idea of luxury comes from experiences in which we are living unique and personal moments. These moments should be made of feelings, aesthetics, human relationships and quality of service. This shouldn’t be necessarily expensive, ostentatious or tawdry. For us, luxury should primarily be emotional.
One can admire beauty, but it is often the charm and character that seizes our attention when it comes to our loved one or places, faces, songs… It is a notion that speaks to everyone, because it is mellow, reachable, more human, and it goes beyond just appreciating beauty or luxury… For us the experience of luxury must always be more human, essentially human, humanistic & benevolent.
We could not conceive the pleasure of living such magnificent experiences without the assurance that they are realized in a respectful environment of the planet, the local populations and a responsible economy. It's in our DNA.